the wiring plan
Replace the agency. Run it with agents.
A modern brand pays five agencies: PPC, paid social, SEO and content, digital PR and social. Hattrick is all of them, run by agents wired into your own tools, on one board, for a fraction of the retainers. This is the map: each department, the agents that run it, and exactly what we wire.
PPC agency · £1.5k+/mo
Max
Google PMax, AI Max, negatives, feed
Paid social agency · £2k+/mo
Reach + Spark
Meta Advantage+ and TikTok Smart+
SEO + content agency · £2k+/mo
Pen + Rank
Posts to Shopify, AI visibility
Digital PR agency · £5-15k/mo
Press radar
News scanning, journo requests, pitches
how to wire any agent
The same four steps, every time.
You never code. You connect a tool with a sign-in, confirm it reads, watch it draft, then turn on write. Read-only on day one means the worst case is a draft you reject.
01
Connect, read-only
The client approves a scoped sign-in. Native is one click; anything else we bridge through Make.
02
Confirm
Ask the agent to read a few records back, so you both see it is wired.
03
Run in draft
It proposes with the source on every line. Nothing goes out.
04
Turn on write, scoped
Once they have watched it draft correctly, enable write for that one agent. Schedule it.