Good morning, Smiling Wolf.
Your whole agency, run by agents: PPC, paid social, SEO, digital PR, social, listings and the press radar, on one board.
This week, from your Hattrick team
sober summer demand is climbing. Pen drafted 2 SEO posts to Shopify, Rank shows you are now cited for "alcohol-free aperitivo" in ChatGPT, Reach refreshed the Meta creative and the Press radar caught a Times journalist asking for sober summer picks today. Local kept your Google listing fresh.
4 things need your approval, including a time-sensitive press pitchBlog sessions per week
Organic traffic from Pen's posts.
Growth by department
Paid media · PPC + paid social
The platforms automate the buying. Max, Reach and Spark steer it, guard the budget and keep the creative fresh.
SEO & content
Pen researches what sober-curious buyers search, writes the post and drafts it to your Shopify blog.
AI visibility
Do you show up when people ask ChatGPT, Perplexity and Google AI for an alcohol-free drink? GEO and AEO, tracked by Rank.
Digital PR & news
Scans the non-alcoholic, sober-curious and functional-drinks press for coverage and PR openings, then drafts the pitch.
Social & community
Buzz plans and drafts the posts, Care answers the comments and reviews on brand.
Listings · Google Business
Local runs your Google Business Profile: posts, reviews, questions, photos and hours, all on brand.
Agents
Every agent wired across the business, grouped by department. Status, last run, run on demand.
Approvals
Nothing customer-facing goes out without your yes. Every action is reversible.
Reports
Auto-built by your agents, one per department. View or download any time.
Activity
The full audit trail. Every action, source-cited and reversible.