Smiling Wolf Growth Audit · by Hattrick ← Board
Growth audit · June 2026

A world-class product the internet hasn't met yet.

Smiling Wolf has the things money cannot buy: ex-Diageo founders, a London Spirits Competition Gold (96 points, the highest-rated non-alcoholic spirit), and listings at River Cafe, Sexy Fish and Highgrove. What it does not yet have is online visibility. The site sits at a Domain Rating of 8, Instagram is ~5,000 against rivals at 100k+, and there is no national consumer press. That gap is the entire opportunity, and every part of it is fixable.

The product has already won

  • London Spirits Competition 2025: Aperitivo Gold, 96 points, highest-rated NA spirit
  • Founders from Diageo (Tanqueray No. Ten, Baileys)
  • On-trade at River Cafe, Sexy Fish, Highgrove, 300+ venues
  • A real differentiator: functional nootropics and vitamins, "the buzz without the booze"

The internet has not caught up

  • Domain Rating 8 / 100 (Ahrefs). Rivals sit at 40 to 70
  • ~5,000 Instagram vs Seedlip 204k, Lyre's 121k, Three Spirit 117k
  • Zero national consumer press: no Telegraph, Stylist, IndyBest, delicious.
  • Weak on-page SEO and thin schema, so you barely show in Google or the AI answers
the scorecard

Where you stand today.

Six signals that decide whether a buyer finds you. Graded against the category leaders.

the gap, drawn

You against the category.

Instagram following

@smilingwolfdrinks vs the leaders. Source: public profiles, June 2026 (confirm live).

Domain Rating (site authority, 0 to 100)

Ahrefs Domain Rating. Higher means you rank and get cited more easily.
SEO & AI visibility audit

What we found on the site.

Real findings from the live site (Shopify + GemPages), today. Each one is a quick, high-leverage fix.

press audit

Strong in trade. Invisible to consumers.

You have earned real trade and design press and a major award. The national consumer titles that sell bottles have not met you yet.

social audit

A small, quiet footprint with an open TikTok.

The product is made for social proof. The audience and the creator engine are not built yet.

the fix, as a service

What we'd run for you.

Every gap above maps to an agent, run by Hattrick, on your own tools, with you approving everything.

The Smiling Wolf visibility stack

Built to turn an award-winning product into the brand buyers find. Start with a £950 pilot on the one that moves first, then run the stack.

SEO & content · Pen + on-page + schema
AI visibility · Rank + the 260-post engine
Digital PR · Press radar, leverage the Gold + Highgrove
Social · Buzz + Care + a TikTok creator engine
Paid media · Max + Reach + Spark, once you are visible
Listings · Local, your Google profile
Start the pilot → See the live board See the content engine
Prepared by Hattrick · June 2026 · gethattrick.com
Verified: Domain Rating (Ahrefs, today), on-page findings (live site), awards and press (cited sources), competitor Instagram (public profiles). Instagram follower counts and posting cadence to be re-confirmed live before the engagement.